Velvet Chainsaw

APRIL 14, 2021

One of our early — and still applicable — recommendations was for conference organizers to communicate and publish the date when they expect to make the decision for their in-person conference. Are You an Expo with a Conference, or a Conference with an Expo? Are You an Expo with a Conference, or a Conference with an Expo?

Revenue 98

Revenue Price Conference Marketing 98

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

Strategy 52

Strategy Marketing How To LMS 52

WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Revenue 231

Revenue Certificate Learning Management System Course 231

Reid All About it

OCTOBER 6, 2023

Conference design. Conference/abstract management. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic association events. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.”

Revenue 257

Revenue Certificate Tools Innovation 257

Velvet Chainsaw

APRIL 5, 2022

Before March of 2020, pacing data was a useful tool for predicting final attendance and revenue. On average, associations are anticipating 2022 registration and revenue will be about 20 percent below pre-pandemic levels. To do this, analyze what percentage of registration revenue you historically averaged each week.

Conference 106

Conference Revenue Discount Committee 106

Association Success

SEPTEMBER 7, 2020

Many associations are missing the mark – and missing revenue potential – when it comes to their conference sponsorship offerings, according to the findings in our new white paper, “The New Sponsorship Model for Virtual Events.”. Companies use their marketing dollars for sponsorships. What Sponsors Don’t Want.

Conference 150

Conference Sample Revenue Social Media 150

Associations Now

NOVEMBER 30, 2023

Nondues revenue can be crucial for an association’s financial stability. Without nondues revenue, associations could face difficult decisions. This realization could be why nondues revenue topped the list of associations’ biggest concerns for the first time in Naylor’s 2023 Association Benchmarking Report.

Revenue 62

Revenue Survey Member Engagement Resources 62

Velvet Chainsaw

JUNE 15, 2022

In my experience, most large conferences this year are realizing about 80 percent of their 2019 revenue performance. For some of the major annual meetings we’re tracking, sponsorship revenue has been a bright spot when compared to exhibit revenue performance. Opportunities sell out.

Price 98

Price Tips Conference Cost 98

Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. Increase revenue.

Marketing 195

Marketing Revenue eBook Software 195

Higher Logic

SEPTEMBER 12, 2017

Is your program effective at increasing non-dues revenue ? While conference and events tend to be the most common sponsorship opportunities, most associations have far more possibilities than they realize. A few common areas where associations accept sponsorships are: Conferences and other events. Online communities.

Revenue 222

Revenue Price Newsletter Directory 222

EventMobi: Association Events

MAY 1, 2024

But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Events play a key role in engaging your members, generating revenue, and achieving organizational goals. Events offer a valuable opportunity to drive non-dues revenue for your association. Get the Guide 1.

Technology 264

Technology How To Case Study Price 264

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 274

Maryland LMS Revenue Strategy 274

Association Analytics

JANUARY 29, 2024

Basically, it’s like shining a spotlight on what really matters, so you can focus your marketing and engagement efforts where they count. Tie revenue to prediction buckets – finally, we apply the current year’s dues to the prediction categories which gives you the power to set more realistic dues revenue expectations.

Revenue 315

Revenue Strategy Tools Examples 315

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Seems like a good place to start. Lessons from the podcast world. Blue ocean strategy. 1 CAE credit.

Revenue 257

Revenue Price Denver Tools 257

Freestone

FEBRUARY 21, 2024

Perhaps you want to promote an upcoming conference or educational event? If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. Want to learn more about marketing plans? Continue reading for helpful marketing planning strategies.

Marketing 80

Marketing LMS Social Media Course 80

HighRoad Solution

NOVEMBER 30, 2018

HighRoad Solution is thrilled to be a part of this year’s ASAE’s Technology Conference and Exposition. We proudly support over 450 association and non-profit organizations who use our marketing automation and email solutions to boost engagement, increase revenue, and communicate with their constituents to further their mission.

Conference 116

Conference Marketing Revenue Communications 116

WBT Systems

SEPTEMBER 12, 2017

Conferences consume a great deal of your association’s time and financial resources. The truth is: conferences are not the most effective method of transferring knowledge. In most associations, only a small percentage of members attend conferences. Why Continue the Conference Learning Experience. It doesn’t happen.

Conference 210

Conference How To LMS Newsletter 210

Reid All About it

APRIL 12, 2024

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. by Tony Rossell, Marketing General Inc.

Revenue 257

Revenue Strategy Price Newsletter 257

Membersuite

APRIL 13, 2023

With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.

Content 93

Content Marketing Social Media Video 93

Higher Logic

JUNE 11, 2019

What if you could provide your members with networking opportunities and useful information on the content discussed at your annual conference or industry event, long after it has ended? Make sure they know these resources exist, though (marketing automation can help with timely email reminders that showcase the value in the community).

Conference 218

Conference Library Resources Content 218

Higher Logic

OCTOBER 25, 2017

Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue. percent of their revenue from membership dues.

Revenue 159

Revenue Tips Social Media Newsletter 159

Reid All About it

AUGUST 4, 2023

Dale Carnegie Non-dues revenue. Seriously consider attending if non-dues revenue is a concern for your association. Non-dues revenue partners. They share tactics for the six stages of the business development journey and offer advice for dealing with revenue partner churn and expansion. Introverts. Fri 8/4 at 4 p.m.

Atlanta 195

Atlanta Price Revenue Denver 195

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150

Content Marketing Education Course 150

Velvet Chainsaw

FEBRUARY 8, 2021

Over the past nine months, many industry experts have proclaimed that meetings and conferences are forever changed and hybrid is here to stay. By adopting the principles of product management, organizers can think more broadly about how captured session content can be repackaged or rebroadcast to deliver member value and/or new revenue.

Content 97

Content Conference Revenue Discount 97

Velvet Chainsaw

DECEMBER 11, 2019

If your conference is like most, sponsorship revenue is underperforming. There are two benchmarks we like to use to identify healthy conference revenue business models: Industry revenue — 30 percent or more of a conference’s total revenue should come from the combination of sponsor, exhibit and advertising revenue.

Revenue 72

Revenue How To Discount Price 72

Reid All About it

JUNE 7, 2024

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Annual conferences. Google doesn’t look kindly on AI-infused content. Membership.

Chicago 205

Chicago DC Washington Strategy 205

Reid All About it

APRIL 19, 2024

Whether you are producing educational events online once a week, once a month, or holding multiple day virtual conferences, you will walk away with tips and ideas to make your job easier and “wow” your audience as well as your presenters. AMS experts will be showcasing platforms and sharing their knowledge with the association market.

Newsletter 252

Newsletter Content Social Media Education 252

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

SEPTEMBER 15, 2023

Boring conferences. Dean West at Association Laboratory bemoans the state of association conferences because “nothing is different” despite associations knowing the same ol’ same ol’ is boring the hell out of attendees. Here’s a cure for boring conferences. Open Space events. Credit card processors. 1 CMP credit. Mulford, Esq.,

LMS 257

LMS Revenue Arlington Education 257

Reid All About it

JANUARY 19, 2024

TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. Marketing to Gen Z and millennials. Post-program campaigns. Membership.

Revenue 257

Revenue Strategy Member Engagement United States 257

Ewald Consulting

JANUARY 11, 2022

Here’s why you need to keep up with those changes… Traditionally, many associations rely on revenue from at least one major conference or event each year. According to new research from LinkedIn , of 1,800 marketers across 13 countries, 85 percent held virtual events last year. And maybe that cut it in 2019, but post-pandemic?

Revenue 52

Revenue Strategy Certificate Class 52

WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155

Education Marketing Class Mooc 155

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s Planning virtual conferences. Lisa Block at Velvet Chainsaw Consulting suggests a list of questions to consider—about business model, meaningful engagement and content development—when planning a virtual conference. Virtual event sponsorships. Tue 8/4 at 11 a.m. –

Montana 362

Montana Revenue Innovation Case Study 362

MemberClicks

NOVEMBER 2, 2022

Fortunately, 85% of Americans own a smartphone (a 50% rise since 2011), and by giving your attendees the option to download a conference app, you can reduce overwhelm and increase their overall event satisfaction. You can then explore the 17 apps we’ve reviewed that will help you plan, implement, and evaluate your next conference with ease.

Conference 98

Conference Price Survey FAQ 98

YourMembership

MARCH 13, 2014

As associations take on the pressures of the economy and increasing member demands, it becomes vital to identify and implement non-dues revenue opportunities to help ensure financial health. Many associations already use a variety of programs to generate non-dues revenue, among the most common being: Annual Sponsorships.

Revenue 150

Revenue Software Newsletter Certificate 150

Association Adviser

MARCH 23, 2020

The association community has been hard hit by COVID-19 in recent weeks, with nearly all face-to-face conferences and events throughout the spring now postponed or even canceled, requiring your members who sponsor, advertise and exhibit to pivot quickly.

Revenue 62

Revenue Conference Marketing Resources 62